Let’s face facts here — games are fucking expensive in this day and age. $60 for a game has some either renting or looking for other ways to play the games that they want and love. THQ President, Brian Farrell, believes that games should start at a lower price in hopes of reaching more people.
In New York City at the BMO Capital Markets Digital Entertainment conference, Farrell told attendees,
It’s not [about] how high a price we can get [away with], but how many users we can get.
This is probably one of the first and only times you’ll hear something like this. He believes that selling games at a lower price would create more revenue for the more popular titles. While Farrell seems to be talking some sense, he then goes on to state what appears to be ulterior motives for selling new games at $40.
With a series of downloadable content so people can extend their experience, people might end up spending $129.99. We think this type of game monetization is going to work.
While DLC is always optional, it seems that their hope is to make up for that $20 cut on DLC. Makes sense, but let’s just hope that THQ starts to lead by example and cuts their games down to $40 apiece at launch. I for one would love to start saving some money when I buy games.
THQ: Games should be $40 [GamesRadar]