SEGA Apologizes For Inappropriate SOPA Response

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Earlier today, we reported a peculiar message from SEGA that was sent in response to a SOPA-related email from Hot Blooded Gaming community member¬†DanGlozier66. This response from SEGA suggested that he “perform a hard reset on the device” – clearly a message that is not related to the Stop Online Piracy Act in any way.

Following the message making its way across the internet, SEGA responded to the confusion in the form of an apology video. While the majority of the video attempts to put a positive spin on the situation, it ends with a sincere apology.

“Obviously, “perform a hard reset” was not an appropriate response to the customer’s question. We sincerely apologize for the confusion.”

That being said, we’ve still yet to hear an actual response from SEGA concerning its view on SOPA.

Author: Tovan View all posts by
Hot Blooded Gaming Senior Editor. Contact: tovan@hotbloodedgaming.com

33 Comments | Open Mic -- Say What You Feel

Rules: have fun, be funny, be a wise ass, don't troll, no threatening others, no racism, be respectful of others and their opinions, and no flame wars. Have fun and make friends as you talk about the topic at hand.


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  1. By Kreyg on 01-12-2012 19:30

    The damage is already done SEGA...you should just send Dan one of those awesome Dreamcast hoodies now and tons of swag to lure him back to your side.

    Reply

  2. By Christian M. on 01-12-2012 19:31

    Very poor attempt at trying to make light of the situation. However, they tried and I can't really fault them for that.

    Reply

  3. By Z.Witt on 01-12-2012 19:34

    Funny video, but I still want an appropriate response on their stance on SOPA and if they have put any further thought into their support of SOPA.

    Reply

  4. By JustAndrew on 01-12-2012 19:38

    Okay, I'm fat, but that girl's stomach is like......just wow.....it's like....I don't even know. :|

    Anyway, slightly funny video, but still a serious situation.

    Reply

  5. By M4TH3W on 01-12-2012 19:47

    What a thoughtful "apology"...>_>

    Reply

  6. By DanGlozier66 on 01-12-2012 19:47

    I'm glad SEGA thought this was humerous, obviously they're too cowardly to give us a proper answer on there views and are trying to keep the gaming community on their side with these ridiculous attempts. Try harder SEGA.

    Reply

  7. By Davekraft on 01-12-2012 19:49

    What the fuck, I want to un-watch that fucking video as soon as fucking possible.

    Reply

  8. By Z.Witt on 01-12-2012 19:54

    As well, what are they thinking, "Oh, we fucked up maybe we can try and make a meme out of our fuck up...Ha, Hard Reset All The Things!" Bullshit!

    Reply

  9. By Dakomissar on 01-12-2012 19:56

    You know, I thought the whole situation was at least a little amusing, at least until I saw that video.

    Still wonder about their honest position... They're probably supportive by ESA proxy though.

    Reply

  10. By Seisan on 01-12-2012 19:56

    Aaaaaaaand Sega continues to avoid the question.

    Reply

  11. By UFC345 on 01-12-2012 20:01

    They dont seem to be taking this serously well no more buying SEGA stuff

    Reply

  12. By DanGlozier66 on 01-12-2012 20:03

    SEGA have fucked up big time, this is getting major now.

    Reply

  13. By Protogonos on 01-12-2012 20:17

    Originally Posted by MorningMoonLuster@youtube:
    Quote It's fun when you go to the forum that posted the response first, the guy that sent this is such a little bitch. xD




    Reply

  14. By Davekraft on 01-12-2012 20:23

    It's fun when you go to the forum that posted the response first, the guy that sent this is such a little bitch. xD

    Reply

  15. By DanGlozier66 on 01-12-2012 20:31

    Yeah I read that, I really wish I could meet these guys, lol.

    Reply

  16. By Gilbert1978 on 01-12-2012 20:34

    Ladies and gentlemen... We have a new meme in the works...

    Reply

  17. By DanGlozier66 on 01-12-2012 20:41

    If anyone uses the 'Hard Reset' joke against me, I will riot... :L

    Reply

  18. By JustAndrew on 01-12-2012 20:48

    Originally Posted by DanGlozier66:
    Quote If anyone uses the 'Hard Reset' joke against me, I will riot... :L

    If you start to riot, performing a hard reset should fix the problem.

    Reply

  19. By DanGlozier66 on 01-12-2012 20:50

    Originally Posted by JustAndrew:
    Quote If you start to riot, performing a hard reset should fix the problem.

    Didn't see that coming... ;)

    Reply

  20. By Dakomissar on 01-12-2012 21:02

    Originally Posted by DanGlozier66:
    Quote If anyone uses the 'Hard Reset' joke against me, I will riot... :L

    Originally Posted by JustAndrew:
    Quote If you start to riot, performing a hard reset should fix the problem.

    Aww, dammit. We're doing it already. We need to stop it before it becomes a meme. Maybe doing a hard reset should fix things.


    Wait...

    Reply

  21. By DanGlozier66 on 01-12-2012 21:04

    Originally Posted by Dakomissar:
    Quote Aww, dammit. We're doing it already. We need to stop it before it becomes a meme. Maybe doing a hard reset should fix things.


    Wait...


    The SEGA bunch are already turning this into a damn meme, don't worry :L

    Reply

  22. By M4TH3W on 01-12-2012 21:32

    Originally Posted by DanGlozier66:
    Quote If anyone uses the 'Hard Reset' joke against me, I will riot... :L

    but a hard reset fixes everything...

    Reply

  23. By Protogonos on 01-12-2012 21:46

    Originally Posted by DanGlozier66:
    Quote Yeah I read that, I really wish I could meet these guys, lol.

    Reply

  24. By DanGlozier66 on 01-12-2012 21:51

    Originally Posted by M4TH3W:
    Quote but a hard reset fixes everything...

    Not cool bro... ;L

    Reply

  25. By JesusHMacy on 01-12-2012 22:55

    They do so little at sega they have time to record a stupid video. Shocking.

    Reply

  26. By Ryz on 01-13-2012 02:01

    Wait, did they tell the pregnant woman to abort her baby?

    Reply

  27. By Ryz on 01-13-2012 02:11

    Also, I noticed they've still refused to mention their stance on SOPA.

    Reply

  28. By GnarlyOat on 01-13-2012 04:36

    This would aggitate with me if I actually bought SEGA products to begin with! LOL But I don't, and they could care less. Honestly, I 'm not sure why they arn't disguisted with the lack of quality control they have had over the years.

    Reply

  29. By DanGlozier66 on 01-13-2012 05:39

    I think SEGA have let themselves down in so many regards with the whole situation, not only themselves but to there adoring fans, it pretty much is like they do not give a shit about giving good service anymore.

    Reply

  30. By Dozck on 01-13-2012 08:29

    Sounds like SEGA needs a Hard-Reset! Kappa

    Reply

  31. By DanGlozier66 on 01-13-2012 10:39

    Originally Posted by Dozck:
    Quote Sounds like SEGA needs a Hard-Reset! Kappa

    They may become a productive company at the point

    Reply

  32. By UserAccount on 01-13-2012 11:58

    Thanks Sega, giving me an excuse not to trust your services.

    Reply

  33. By DanGlozier66 on 01-13-2012 13:03

    Originally Posted by UserAccount:
    Quote Thanks Sega, giving me an excuse not to trust your services.

    At least the truth is out about them now.

    Btw guys, story has now also been covered on Joystiq - http://www.joystiq.com/2012/01/13/se...-a-joke-video/

    Reply