Update: The two San Francisco launches of Mass Effect 3: Space edition have been officially deemed “irretrievable”, and BioWare has requested that all participants cease in their attempts to climb mountains and/or trees trying to retrieve them.
“Thank you to everyone who participated in the San Francisco Space Edition launches. After two days of exhaustive search and attempted recovery, both launches have been deemed irretrievable. It is unfortunate, but we have to require all participants halt further investigations due to legal and safety reasons. We are floored at the support, involvement, and contribution of the ME3 community in the last 48 hours, it has been nothing short of an amazing adventure. And it’s been the greatest honor to meet all of you. In related news, we are proud to announce that the Las Vegas launch was successfully recovered (photos soon). Stay tuned as we kick off the New York area launches later this morning, and we look forward to seeing every on the field!”
You can’t make this stuff up, folks. EA and BioWare’s promotion for Mass Effect 3 seems to have hit a bit of a snag when a special copy of the highly anticipated game was launched into ‘space’ and promptly descended back to Earth… directly into a 150 ft tree.
At the moment, there are approximately 10 fans who are desperately attempting to knock the copy to the ground through a combination of rope, baseball bats, slingshots, and marbles. I can only imagine the fight that will break out once someone successfully hits it down.
Stay tuned for continuing coverage of this story. What could go wrong, right?